Archive for December 2010
Five Top Tips for Personal Branding
Personal branding is how you portray yourself to the world. It is how others actually see you, not necessarily how you may want to come across. One can create a positive brand image as a successful entrepreneur, but one can also come across as a criminal—a negative brand image. To make sure your personal branding reflects what you desire, see the following five top tips on using personal branding to succeed in your Internet marketing efforts.
Focus Your Personal Branding Efforts
Everyone is an expert on something. Put another way, no one is an expert on everything. Personal branding starts with finding those certain areas of knowledge and experience that you have accumulated that are significantly greater than the Average Joe. Find those one, two, or three things to focus on for personal branding, and write and work on those. Establishing your area of expertise is the first step in personal branding.
Find Your Voice
With personal branding, you are not an everyman – by definition, personal branding means that you are a unique being with a completely fresh perspective on things. Make sure you sound like one in your blog posts and articles and on your site. Your personal branding should be compelling and strong. To define your brand, ask yourself these questions: What is it that makes me special? Why should anyone care? Why should my customers give me some of their precious time?
Consistency, Consistency, Consistency
It’s not enough to show up on time for only one day. You have to do it again and again and again. Show consistency in personal branding: You have to portray the same personal branding in everything you do, from your home page to your contact form, from your emails to your webinars. Everything communicates your personal branding message.
Personal branding may require an investment. Spend the money to have your website professionally done and even have your articles ghostwritten if necessary. If there is a chink in the personal branding armor, someone will find it, and that one chink can be your undoing. Misspellings, grammatical errors, typos… all of these detract from your personal branding.
Get the Word Out
If you’ve taken the steps above, you’re ready to launch your personal brand. Publicize your personal brand through Internet marketing.
See how far you come rise up in the Google rankings and take steps to improve your position. “Network” your personal branding by linking to other sites that portray the appropriate image and are related to your field. Comment on the work of others (only positive) to start. Make sure to identify yourself – people need to know who you are in order to become familiar with your personal branding – and provide a link to your site.
Paid advertising opportunities such as pay-per-click can be helpful in personal branding as well. If something works, consider increasing your spending on that venue to further amplify your personal branding message.
Personal Branding Doesn’t Just Come From You
Other people also participate in your personal branding. Search the Internet periodically to find out what is being said about you, and take steps to protect your personal branding by counteracting any bad information. Unaddressed complaints or accusations are highly detrimental to your personal branding. Similarly, if someone is singing your praises, it’s always nice to acknowledge this, which further helps in positive personal branding.
If your personal branding is successful, eventually you can hire someone to do all of this for you. Just remember to monitor their work to ensure that the reputable, positive personal branding you worked so hard to create stays that way.
For more information about Personal Branding and other cutting-edge internet marketing strategies and skills, visit http://LeliaRaynal4YourSuccess.com. Enter your name and e-mail address in the opt-in box to receive all the powerful information and strategies about internet marketing that help thousands of ordinary people, as me, to become highly successful and that you will get for free as a subscribers.
A primary goal for a well organized website is always to keep your visitors inside the website. They have to be engaged in the information and content you are providing them. A website usually only has a handful of purposes. The main goal could be entertainment, information, data transferring, purchasing or sharing. Those are the main purposes of a website, at least most of the time. So as long as you are offering at least one of these subjects, then you are heading the right way.
For big organizations and major companies, a website certainly aims to offer good product information, which can turn into sales. Even so, a lot of amateur website builders out there, spend so much time and sometimes money focusing on visual add-ons and gadgets to their sites that merely distract a viewer from the goal, as well as slowing down the loading of a site.
When it comes to websites, I am a true believer that less is more. As long as your audience has captured what they were looking for or are interested in, you’ve reached your goal. There.s really no need for all the bells and whistles you may see on some sites that are really just out there collecting web dust. Meaning, no one is visiting them, and the unlucky ones that run into it spend about half a minute looking at the wreck and close it because they probably got a headache from it.
A website’s navigation is also a crucial key to the success of any site. It has to be clean and clear of any unnecessary junk. Think about the last time you walked into a store and how it made you feel. At least for me, when I walk into a messy disorganized store, all I can think about is finding the nearest exit. I am allergic to cluster. And so are most people out there.
We all desire a clear view of what we are looking for. It puts us in a good state of mind, and our decision making becomes a lot faster. We process information faster as well. So, it works the same for when you are visiting a website. Think of it that way, and you will get more loyal visitors.
So in conclusion a site with poor navigation will certainly make it impossible for the visitor to reach what they were looking for, and they will close your site never to visit and hear of it again. This is definitely not a good thing. It is hard enough to get them there the first time. This is where the term first impressions are the most important ones comes in. Keep in mind poor navigation includes hard to read fonts and poor placement of buttons, menu bars and images.
Whether you are building a site yourself, or if you have hired a company to do it, it is very important that you take into consideration some of these key elements for an organized website.